With the World Cup less than 100 days away, the fat cats with bulging wallets have decided that it’s once again money making time, as countries unveil their vast range of merchandise to flog to love sick fans.
This can be done in many different ways, but the product itself rarely varies from the norm in order to appeal to a mass market and cash in as much as possible.
England recently launched their away strip of all red, as modelled by Tom from Kasabian, at a gig in Paris, in an attempt to get down with the kids.
Cool and funky-fresh advertising campaigns are also beginning to litter magazines and billboards in an attempt to lure punters to buy this season fashion, which bares a uncanny resemblance to the last shirt.
Some kits though dare to break from the mould and immediately stand out from the crowd.
Not because of the emblem on the badge or how many stars it has above it, but because of its difference from the rest of the safe and boring crowd of football shirts.
Here though is brave Ghana’s second choice shirt that immediately recalls my childhood love of rhubarb and custard boiled sweets.
America’s awkward relationship with soccer
FIFA massage England's ego
Memories of the 2010 World Cup
Unfancied Dutch earn mantle of World Cup runners-up, but at what cost?
Spain play pretty football, but is it entertaining?
Nigerian President Goodluck Jonathan’s Governance by Facebook
Ghana Lose Dramatic Quarter Final, But Win A New Army of Fans
Hodgson’s Appointment as Liverpool Manager Represents a Change in the Clubs Priorities
Sepp Blatter: A Comic Tale
The Bastardisation of Football Support
This Is Decadence – Germany 4 England 1
North Korea Drop Image of Totalitarian Stalinist Dictatorship In Favour of Plucky Underdogs
ITV Sack Robbie Earle For The Benefit Of Those Allergic To Clichés
England Stumble and the Press Pounce: A Review
The Overblown Noise of the Vuvuzela
Mysterious Man Contemplates the Horror of Rio’s Injury
Liverpool's Season of High Drama Continues
Walcott Rightly Dumped From England Squad, But Is His Replacement Any Better?
My Feverish Consumption of World Cup Fashion
Player Profile: Chris Waddle
Chump of the Week - The World’s Most Harmless Striker?
My Guts Have Shit For Brains
Accolades for the Deserving and the Undeserving
Mr Unpatriotic Jamie Carragher Returns To England Squad
When Will Mancini Ditch the Scarf?