With the World Cup less than 100 days away, the fat cats with bulging wallets have decided that it’s once again money making time, as countries unveil their vast range of merchandise to flog to love sick fans.
This can be done in many different ways, but the product itself rarely varies from the norm in order to appeal to a mass market and cash in as much as possible.
England recently launched their away strip of all red, as modelled by Tom from Kasabian, at a gig in Paris, in an attempt to get down with the kids.
Cool and funky-fresh advertising campaigns are also beginning to litter magazines and billboards in an attempt to lure punters to buy this season fashion, which bares a uncanny resemblance to the last shirt.
Some kits though dare to break from the mould and immediately stand out from the crowd.
Not because of the emblem on the badge or how many stars it has above it, but because of its difference from the rest of the safe and boring crowd of football shirts.
Here though is brave Ghana’s second choice shirt that immediately recalls my childhood love of rhubarb and custard boiled sweets.
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