A guide to all 20 Premier League kits for the 2012/13 season

“The collar’s always around the neck, the sleeves always come off the shoulders; the waist always goes around the middle. When will they invent something original?” – The Emperor’s New Clothes.

And with that in mind kit manufacturers have created a varied range of shirts, in a variety of styles for the Premier League teams and featured below is a preview of all 20 ahead of the fast approaching 2012/13 season.

Arsenal

In something of a departure from the repetitive kits of old, Arsenal have incorporated blue, possibly to replicate their fans mood after having to endure their seventh trophyless season. The change has received a mixed response from fans, as has the distinctive away shirt (inset), which follows on from last season’s two-tone blue shirt, but this term’s pleasing effort is black with luxuriant purple hoops.

Aston Villa

In an embarrassing mix-up that has left fans with their heads in their hands, Villa’s badge has this season been printed on a Burnley shirt from the mid 1990s and a high-visi top usually worn by motorway maintenance staff.

Chelsea

The home shirt is practically the same as before, with the club shop and Adidas the only ones to benefit from the slight changes. The away though is gloriously reminiscent of Peru’s 1970 World Cup shirt and Crystal Palace’s kit from throughout the same decade.

Everton

Darron Gibson looks uncomfortable in Everton’s new away shirt, but he shouldn’t as the gold leafing is classy and brings to mind Christmas cheer. And the home shirt is similarly enjoyable on the eye with its big white cuffs.

Fulham

I had an orange Kappa tracksuit as a kid and little did I know at the time, it was garish and ghastly. However, Fulham’s away shirt is surprisingly tasteful, as is the Cottagers home kit, which incorporates pinstripes for the first time in their Premier League history, in homage to a number of their kits from the 80s and 90s.

Liverpool

Liverpool’s new Warrior Sports home shirt will undoubtedly be described as a simple design with a nod to the club’s history, which will delight fans of nostalgia and counterfeiters alike. The third kit though (far right) looks like a sweet wrapper and Brendan Rodgers’ team will do well to look mean and imposing in such delicate colours this season.

Manchester City

Despite City’s best intentions to keep the design of their kit for this season under wraps, it was leaked a month before its official release when it turned up in a shop in Australia. This is the last season of Umbro’s contract before they hand over to Nike for the 2013/14 season and they’ve opted for two simple designs, which both maintain the three stars above the club badge that unlike last season are now a true reflection of the club’s league honours.

Manchester United

Following last season’s hugely successful picnic in the park with all the players and management, the club decided to make use of the excess gingham at their disposal, which could yet prove to be a shrewd move in such difficult financial times. A similar Nike design was used on Villa’s shirt’s last season, which also differentiated itself from their kits of previous seasons.

Newcastle United

Pink and purple together? Known for their striking black and white stripes, Newcastle now have another bold colour combination to contend with on their away shirt. And the black and white stripes of the home shirt will this season be broken up by the club’s sponsor.

Norwich City

The home kit has changed little for the coming season, but the away shirt- as modelled by Delia Smith – is a significant departure and now comes with a handbag accessory for those fractious moments in a game.

QPR

It must have been difficult for both Anton Ferdinand and Jamie Mackie to hold such straight faces with hilarious wordplay peering over them.

Reading

I’ve never a seen a collection of the shirts for the new season leap out of a body of water before, but it’s certainly peaked my interest and surely Royals’ fans too, as Puma incorporate a slash of red on their home shirt in their ninth year as Reading’s kit manufacturer.

Southampton

Surviving in the top flight is difficult, so Southampton have decided to employ an army of clones, who have ditched the vertical red and white stripes that have served them for so long in favour of a more solid block of red, similar to the club shirt worn between 1985 and ’87.

Stoke City

The home kit has changed little on the club’s 150th anniversary, but their 15 year association with Britannia building society has been ended by gambling firm Bet365 and they should bring with them a fair chunk change to help emphasise Stoke’s position as an established Premier League force.

Sunderland

Whatever the design of the away shirt or the model’s over-exuberant reaction to it, Sunderland should be commended for supporting such a noble charity ahead of a faceless money-hungry company.

Swansea City

The club’s centenary year has seen them adopt a new badge and gold trim in favour of their usual black, while Cardiff’s Swansea’s new away kit (inset) prompted two fans to spontaneously combust with excitement when it was unveiled at the Liberty stadium.

Tottenham Hotspur

Under Armour’s first Premier League kit has received a thumbs-up from reserve keeper Carlo Cudicini, although it has received a mixed reaction from fans and Scott Parker, who attempted to tear it off mid photo shoot.

West Bromwich Albion

There’s been a great deal of excitement at the Hawthorns surrounding the Baggies new kit, but if only the players knew where all this excitement stemmed from they’d all be able to look in the same direction. And there was a similar trouble when the sharp red and blue away strip was unveiled, as again the location of the camera proved to be an issue.

West Ham United

A return to the top flight has seemingly made the Hammers gullible. The slogan on the advert reveals the club’s shirt is “Moore than a football kit” and despite the nonsensical wordplay in honour of the great Bobby Moore, it isn’t. However, they did get some magic beans in exchange in for the new design.

Wigan Athletic

Wigan’s third season with manufacturer Mi-Fit sees them return to a striped home shirt and the away is now a simple black kit.

Tags: Arsenal, Aston Villa, Chelsea, Everton, Fulham, Liverpool, Manchester City, Manchester United, Newcastle United, Norwich City, Premier League, QPR, Reading, Southampton, Stoke City, Sunderland, Swansea City, Tottenham Hotspur, West Brom, West Ham United, Wigan Athletic

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Mo Ner 20 July 2012 at 12:59pm

When presented like this, you really get to appreciate the strength and depth of the dismality amongst the marketing types. It looks like the mundanity of modern day kit releases has finally got to Scotty P.

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